With 20 ferry routes across Scandinavia, the UK, and the Baltics, over 5,000 employees, more than seven million passengers, and two million freight units annually, Stena Line is one of the world’s largest ferry companies. In Denmark, Stena Line operates routes from Hirtshals to both Gothenburg and Oslo. At the port in Hirtshals, Stena Line has installed a 10 m² Expromo LED big screen, used for Stena Line advertisements and to inform passengers about departures, time remaining until boarding, and cancellations, both guiding and inspiring travelers.