Quarre Wandsbeck

177 m² LED Screen Attracts People to Shopping Center and District
This specially designed outdoor LED installation has won the award for Best Public Integration at AVards and is installed at Quarree Wandsbek, a shopping center in the Hamburg district of the same name. This innovative solution from Expromo has not only improved community connections but also created a new media platform for art and culture.
Quarree Wandsbek aimed to enhance the connection to the local community while maintaining the ability to communicate effectively with it. The solution was a custom facade with a media wall used for specific campaigns and attention-grabbing events.
Media can be displayed on all three sides of the screen, including video, 2D, and 3D graphics, and animations. The three-dimensional design, also known as the tower, creates the impression that the screen is growing directly out of the building.
This technologically advanced project is one-of-a-kind in Germany, giving the area a contemporary edge.
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Significant Customer Growth
- Modernization resulted in 13% more customers in September 2022 compared to September 2019
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Integrated Communication
- The LED screen is used for specific campaigns and cultural events, strengthening community ties
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Unique Screen Technology
- With a total size of 177 m² and a 5 mm pixel pitch, delivering over 4K resolution, the building's façade stands out from all three sides
